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When it comes to online shopping, researchers have found that there are differences in purchasing behaviors between males and females. Here are some key findings:
- In the United States, 69% of men and 58% of women made online purchases in 2020.
- Women tend to spend more time researching products and reading reviews before making a purchase, while men tend to make quicker purchasing decisions.
- In Malaysia, women make up 52% of online shoppers, while men spend more per transaction than women (RM232 compared to RM189 for women).
- Malaysians prefer to use mobile devices for online shopping, with 64% of online shoppers making purchases on their smartphones.
- The most popular product categories for online shopping in Malaysia are fashion, beauty, and electronics.
Overall, these findings suggest that while both genders are active online shoppers, their behaviors can differ. Women may be more thorough in their research and purchasing decisions, while men may spend more per transaction and make quicker decisions. Businesses can use this information to better understand their customer base and tailor their marketing strategies accordingly.